User Interface & Visual Identity

Role: Graphic Designer, Brand Manager
Disciplines: Brand Design

Technical: Adobe Illustrator, Photoshop, Indesign
Client: Shahryar Inc.

Description

Shahryar is a car accessories store, based in Iran, specialized in distributing all sorts of brake pads. In this project I was asked to brand design for Shahryar, including the Logo, Business Card, and Store Panel design.

Process

The business owner–Shahryar, wished his logo represents a car by itself. I sketched a few thumbnails, and finally got to the point of using a few tricks with using lines and the store name–Shahryar to create the desired logo. The business card is bilingual, English and Persian. I also used a brake pad in my design for both business card and store panel, so that the audience could get the idea of what it is related to at one glance. The colour scheme for this project is red, white, grey, and black. The red was the store owner’s favourite colour, so I have used it in my design as I was asked for.

Title

shahryar-thumbnails

Thumbnails

Title

shahryar-logo

Logo

Result

Result

Store Panel