User Interface & Visual Identity
Role: Graphic Designer, Brand Manager
Disciplines: Brand Design
Technical: Adobe Illustrator
Client: British Columbia Institute of Technology
Description
Rooster is an organic tea brand, producing various types of herbal tea conveying beneficial nutritions for health. This project is creating an eye-catching brand design for Rooster, including the logo, can label, and mug design.
Process
First I did some thumbnails for the Rooster type-logo, but I started to think of all positive and powerful metaphorical meanings of a rooster, and decided to do a “Roosteric” design, showing the power, stability, health, and confidence of a rooster. Besides, I added some vegetative design to emphasize on, and demonstrate the herbal, natural quality of the brand. All this together could give the feel and look of a healthful mental and physical impacts of the organic, herbal tea to the audience.
Result
Result
