User Interface & Visual Identity
Role: Graphic Designer, Brand Manager
Disciplines: Brand Design
Technical: Matrix 7, Adobe Photoshop, Illustrator
Client: Didarseyr Transit Company
Description
Didarseyr is the association of domestic and international transportation companies in Tehran, Iran. In this project, my role was designing the logo–print version and the three-dimensional, and stationery design for Didarseyr.
Process
I designed two curved arrows for the logo, the head pointing the different directions, illustrating the circulation and travel. I put the arrows in the form of the letter “S” for the term “Seyr”, also “Sahebkar”–the name of the Didarseyr CEO and founder. In Persian, “Seyr” means “Travel”. The client asked me to create a three-dimensional logo, so that they could 3d-print it to set up at their office. I designed the logo in Matrix, and the rest of the project is done in Adobe Illustrator and Photoshop.
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