User Interface & Visual Identity
Role: Graphic Designer
Disciplines: Typography, Conceptual Design
Technical: Adobe Photoshop
Client: NohGhooch Studio
Description
Designer Studio is a personal project by which I promoted and advertised myself as a graphic designer and painter. I have been working as a freelancer since I was a communication design student, and started my career with working for theatre students.
Process
The initial idea of this work came from the real process of developing an idea from the eye of a designer and making it visual for the audience. How an idea sparkles in a designer’s mind and that he/she starts creating a new piece? All is by “seeing the world differently”. Witnessing a usual incident or even an ordinary object could make a creative person come to happen start a new project. So the eye in this work demonstrates the root for a tree as if it is nurtured and grown up by the eye. I used typography to illustrate this scene; Persian type faces and fonts with all its curves, ups and downs gave me the chance of being as free in Photoshop as working with lines in pencil drawing on a piece of paper! I used thousands of Persian letters to illustrate this Eye Tree. The whole project is done in Photoshop.
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Result
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