User Interface & Visual Identity
Role: Graphic Designer, Brand Manager
Disciplines: Brand Design
Technical: Adobe Illustrator
Client: Anamond Handmade Jewelry
Description
Anamond is a jewelry design brand, based in Sydney, Australia. The designer makes creative beaded, wired, and stoned ornaments by hand. Anamond is the combination of “Ana”–the first syllabus of the designer’s name, and “mond”–coming from Diamond. This project is dedicated to merely the logo design for Anamond.
Process
The designer has a special interest in ram horns, and asked me to use this element in my design. So I started to do some sketches with this element, then the idea of having the horns on a diamond came to my mind, and I made some thumbnails of the combination of horns and diamond, and a crown in my design. The client asked me to remove the crown, and make it more simple. So, I did omit the crown, and tried to simplify the design, which consequently she loved it.